Writing a Great LinkedIn Summary
As I advanced in my freelance career, I understood that writing a good LinkedIn summary for your profile is a great asset that keeps you visible and available to clients. As much as I love this platform, I knew there are millions of people who couldn’t leverage its full potential. And I’m not at all shocked to see that those were the same people who describe networking as a waste of their time.
The first place I look at a candidate’s LinkedIn profile is their summary. We all love that section, don’t we? It’s the space where we can be the most creative. It is the creative field where we can express our views on ourselves in various ways. We write about our education, job duties, our career summary, and also a few lines about ourselves.
What makes a great LinkedIn Summary?
A writer’s biggest mistake is not having an online presence. Read more.
Needless to say, I believe in crafting a beautiful and powerful summary for our profile is very important. But it doesn’t mean it’s easy. So with my experience on the LinkedIn adventure, I have shared four things thought very important to be included in your LinkedIn summary.
1. Your Story and a glimpse of your background
When building your resume referring to various websites, they never teach you one thing: To include how you ended here? What’s your inspiration to pursue the career you chose?
I recommend starting your summary with a little story about why you love what you are doing. This is never complicated. Maybe a simple memory of your first thought about your work makes sense. Do not lose your readers by starting with a cliche like “My Name is Sarath, and I’m an aspiring freelance writer . . .”
2. Show your accomplishments and rewards
Let’s make it open – not everyone who goes through our profile read every word in our summary. So, why should we include those big achievements you are proud of? You should make sure to add them to your summary to draw the attention of your potential clients.
For me, this means the tasks and projects I’m proud of talking about. And also, my published articles. I list those at the beginning of my summary, to make sure that people read them first. They’re also listed along with my job experience. Because the big achievements are worthy enough to be listed more than ones.
3. Your Experience
The next step is to mention your knowledge and skills which includes what you are doing for your career at present. This is a chance to tell more about your experience and skills rather than capturing the whole scenario in a few words.
For me, my great achievements don’t overlap with my current experience. But, I think it creates a good transition!! In this part, you ought to make your best measures to provide people with a glimpse of your experiences and strengths. This text should be answering a stranger when he/she questions, “What are you good at?” It helps you to point out the main points while remaining conversational and friendly.
4. Your Personality and Attitude
The LinkedIn summary can be your best chance to let your readers understand your personality. So, never let that opportunity fly away. Yes, I agree LinkedIn is a professional networking site, but it doesn’t mean you have to be stiff and dry.
So, add a touch of your voice into your words. I believe that a personal touch is a good reminder that everything is still human relations.
Now, it’s time to open a new tab on your browser and work on your LinkedIn summary!!
Additional read: 5 Ways Leaders Can Grow Their Personal Brand on LinkedIn