That freelancing position might be applied by dozens of people. Let me try something else. Many people want that project, so I may not land on it.
Have you ever told yourself things like this when planning about getting some freelancing projects?
I don’t want to make it sweet, but Freelancing is a very competitive field. In the next decade, freelancing will be the major workflow, then it might not be hard to find people like you doing the same thing that you do.
As per my level of understanding, the knowledge we possess can do one of these things:
1. Convince you with the reality that you’ll never fall out and land on something different
or . . .
2. Stepping into the competition and inspiring yourself to stand out.
If you had fallen into the first category, it’s no mistake at all. Our minds sometimes behave nastily and it can be very easy to fall for ego and get disappointed. I had been there, and I had done that too.
But, now I do not want to motivate and encourage the person reading this post to push themselves to the second category. Even though there is tough competition in the freelance market, you can get jobs. Your skills, knowledge, and experience which are different from the rest might land you in a great pool of opportunities.
How can you stand out in a competitive freelance market?
In a market full of competitors who are more qualified, how can you survive and land the jobs you want?
Let us know how, here!!
1. Find your niche in freelancing
We all have our favorite game where we can be the best at what we do. If you can bring out and understand what your niche is, then you can stand out even when there are a lot of other freelancers.
If you zone in one particular industry, client type, service, or topic, you can build a strong reputation/ presence in that area. It will increase the chance of landing the job you want the most.
I can understand the urge we all have to build a broad portfolio to land any potential opportunity. But, in my experience, dominating in one particular area for your freelance work separates you from your competition.
2. Build strong relationships to make friendly freelancing
As people try to balance their lives with freelance work and not work at offices, you need to deal with direct people who can be or bring you, potential clients. Building strong relationships heat your freelance profile and get you gigs you never expected to fall.
The better you maintain a personal connection with people, the better the chance of being memorable. What more can get you a project if you are the first person to be remembered by someone who has work to be done.
So, what does this mean? This means that you have to maintain an honest and strong relationship with people to promote yourself.
LinkedIn can be one great platform to grow your network. Learn how you can do it.
3. Let them evaluate your value
If someone writes career advice as a freelancer, it’s obvious that he/she stands out in the competition and gets noticed in a traditional job hunt.
It may sound too much, but the client never cares what they can do to you, they don’t bother how much you admire their company or them personally. They don’t even care how much you want to work with them either or the skill set you’ll develop or how your career grows with this project.
Everything they care about is how you can be useful to them.
This is the major thing that most freelancers forget about. If you know how to demonstrate your skills ins a way that benefits your clients, you can grab a positive impression that lands you the project.
When demonstrating yourself, consider asking these questions yourself:
- Why the clients should work with you or any other freelancer?
- What unique talents do you bring to the client’s table?
- What can you do for the client? Have you proven yourself anywhere? Can you show them?
Keeping those tidbits in your mind, you can attract clients and make them deliver you an opportunity to work for them.
You’re selling yourself concerning what you can achieve for them. This small understanding makes a big difference.
You need to spell exactly what they can get if they hire you for the work.
4. Go the hard way
Never reply to a job post stating that you are interested in that freelance job and wait for them to contact you further. This is where you lack far-sightedness and fall for your ego. Instead, reply to them by sharing the link that shows your works and let them check your works and then contact you. Here you do the hard work and ask your client to decide and in the previous response your potential client does the hard work and it is more obvious that they might not have enough time to do that stuff on their own.
Just think, what are the chances that a busy client who is planning on hiring a freelancer, would do that step-by-step process of contacting you and checking the links that you shared. Very less right!!
If you chose to seize an opportunity, you need to invest in the elbow grease and sometimes beyond that too.
In short, don’t merely raise your hand and urge clients to pursue you when possibilities arise. I guarantee you’ll be unhappy with the outcomes.
Be the wheat rather than the chaff
I won’t deny it: freelancing is a cutthroat business. But that doesn’t mean there aren’t opportunities for you to secure great positions and advance your career. Fiverr is one of the great platforms for such opportunities.
You can surely stand out and get the projects you want. It will, however, need some more work on your side.
What’s the good news? There are lots of freelancers who, for whatever reason, don’t go the additional mile—so applying these strategies means you’ll have an even higher chance of standing out from the crowd. Get them!